has a number.
We measure it before you sign. Street by street, door by door — on the real map, not a rendering.
One question: does it pay?
A 180 m² unit on a two-way connector, one block behind the beach, asking 18M ₫ a month. The listing says nothing. The ground does.
breathes both ways.
Two-way connector, dense shophouse frontage, non-prime rent. Traffic is a signal only when it can stop.
the catchment.
inside 250 metres.
Their guests walk to the beach twice a day — and the frontage is on the way.
None inside the hotel block.
Retiered against your concept, not a generic category — each one profiled. Names withheld here; in the dossier they are not.
Thirteen cities.
The same engine, 400–600 venues censused per zone, seasonality profiles for thirteen Vietnamese cities — one multiplicative score, a named intercept register, three self-consistent P&L scenarios, delivered as a client-ready dossier.
Four ways in. One engine.
Fixed fee per engagement, quoted before we start. Every deliverable carries the same provenance marks — measured, modelled, field-verify — so you always know what you are looking at.
Zone Scouting
- A district or a whole town split into comparable sectors and censused
- Streets ranked on your own criteria — connector, two-way, rent band, demand mass
- A field-run map: which streets to walk, in which order, and why
Site Evaluation
- Full survey of the address: catchment, street flow, accessibility, competition
- Named intercept register — the hotels, homes and offices that actually pass the door
- 12-page client dossier with verdict, conditions and three P&L scenarios
Portfolio & Developers
- Every unit evaluated with the same formula — comparable, defensible numbers
- Tenant-mix and concept-fit reads per unit, honest NO-FIT included
- Quarterly market-pulse monitoring of your catchments
Brands & Groups
- Brand DNA — what your best outlets share, read on the ground and calibrated on your own numbers; which sites sit under their potential, and why
- White-space search with a cannibalisation guard — a whole city screened for net-new pockets your existing stores do not already own
- Network Watch — the ground around every outlet re-read each quarter: openings, closures, hotel pipeline, cluster drift — early warning before a store slides
From data to decision in four simple steps
You stay in control — the platform does the measuring.
Define the zone
Search an address or draw the exact catchment polygon — a street, a district or a whole town, split automatically into comparable sectors.
Layer verified data
Demographics, spending signals, competitors, street quality and traffic combine into one measured picture of the area.
Compare the market
Competition is read against demand — venues per household, rent band, whether ratings still separate anyone — and every zone lands in the same comparison.
Decide with confidence
A clear zone score, an honest market-fit read and practical recommendations — including "don't enter" when the data says so.
Measures like a trench.
Built by an operator.
Not a consultancy.
The founder runs three restaurants in Vietnam under the Pasta Fresca name. Every method on this page — the street scoring, the field traffic engine, the saturation read — is tested on our own floors before it ever touches a client's capital.
The platform built for location decisions
Interactive maps, measured scoring and practical insights — all in one place.
Measured on the ground.
Not modelled from a desk.
Our in-house field engine measures the real traffic in front of a candidate site.
Comprehensive data. Deeper insights.
Verified data layers build a complete picture of any location.
Demographics
Residential, office and daytime population signals for the catchment.
Spending power
Affluence indicators and price-level reads across the zone.
Competition
16 F&B categories, concept-relative tiers, honest saturation.
Street quality
Exposure, vitality and barriers — scored street by street.
Traffic flow
Modeled volumes plus on-site measured counts by type and speed.
Foot traffic
Walk-by pedestrian counts and footfall anchors around the site.
Points of interest
Anchors, generators and complements that drive real demand.
Offices
Corporate density behind weekday lunch and after-work demand.
Residential
Housing depth that sustains evenings, weekends and delivery.
Schools
Education clusters shaping family and youth traffic patterns.
Hotels & tourism
Visitor flows and hospitality anchors in the catchment.
Malls & retail
Retail gravity, mall capture potential and spillover traffic.
The questions every client asks first.
How long does a site evaluation take?
Five working days from the moment we have the address and your concept. Zone scouting takes seven to ten, because part of it is walked, not computed.
What do I actually receive?
A 12-page dossier: cover verdict, fact sheet, the five-step reasoning behind the verdict, scorecard, demand mix with walking rings, three real maps, a named intercept register (hotels, homes, shops, offices with distances), the competitive field retiered against your concept, three P&L scenarios built from your menu, a capex frame and a field-verification checklist. Plus a call to walk through it.
Where do the numbers come from?
From a survey engine that censuses every venue and anchor around the address, reads the street network, and retiers competitors against your specific concept. Every figure is marked measured, modelled or field-verify. Nothing is illustrative in a client dossier.
What if the answer is no?
Then the dossier says NO-GO, with the numbers that led there and, where it exists, the rent ceiling at which the same site would work. Protecting your capital from a wrong signature is the whole point of the engagement.
How much does it cost?
A fixed fee per engagement, quoted before we start and small next to the first month of a wrong lease. Groups and developers with several addresses get a per-unit rate.
Which cities do you cover?
All of Vietnam, with seasonality profiles for thirteen cities from Hanoi to Phú Quốc. The method is designed for Southeast Asia; ask us about markets outside Vietnam.
Request an invitation
Access is invitation-only. Leave your details — the founder reviews every request personally.
Ready to find your
best location?
Make smarter location decisions with measured data, local context and a defensible scoring process.